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1949 Dorothy Shaver, president of Lord and Taylor department store, launches a line of casual but elegant sportswear dubbed The American Look. It is based on an earlier advertising campaign featuring designs by Claire McCardell, Clare Potter, and Bonnie Cashin
All the better to find your perfect dress, for everything from seaside nuptials to dreamy destinations that call for a little extra effort
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Be a sight to behold in this utterly-fetching dress by Primavera Couture 3958. This chic style boasts a deep v-neckline with spaghetti straps that wrap into a lace-up tie at the open back
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Sophia Lorens Wedding Dress in Houseboat (1958) The wedding scene in Houseboat gave Sophia Loren one of her most memorable bridal moments on film
